This is what the website of a multi-million dollar business looks like. (byokids.com)

According to the article I found this in, it started off as a travel blog, built a newsletter database, and when people began asking them to help book trips, they bought a travel agency and began selling holiday packages.

[Edit] found the link to the article (paywalled) http://www.theaustralian.com.au/news/features/have-kids-will...