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Essentially ...

"RDA Holding Co., publisher of the 91-year-old Reader’s Digest magazine, filed for bankruptcy to cut $465 million in debt and focus on North American operations as consumers shift from print to electronic media."

The dot-com boom foresaw this sort of event, as it was clear even in the 1990's that online media would eventually displace more expensive and non-interactive paper media.

What other dominant brands in our current world are due for eventual bankruptcy?