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Big accomplishment that's been in the works for a while. It'll be interesting to see how this will affect mobile payments. It's not a payment app in the traditional sense, so it may find its own niche.
I think that's the point that BetaKit was trying to make with WePay's focus on service providers and small businesses.

Any idea what the size of this market is? Also, I did some research on WePay, and apparently they are a YC S09 company.