If you're going to cold call -- call yourself, do not outsource the essential part of talking to customers and understanding their needs in the early stage of a company to someone doing it from a script!
Also, briefly looking at the sign up page, the call to action is a indistinguishable text link - if it were a button I am sure the conversion would be higher!
I'm the author. I agree that the biggest thing that I'm missing at the end of the experiment is customer feedback. But this wasn't a customer development call. This was a sales call. Also the contacts didn't want to talk. Not because it was outsourced, but because it was a cold call. The either agreed to a trial quickly (8%), or said they were busy/not interested and hung up (everyone else).
Counter-intuitively, user testing data doesn't support the CTA as a button.
As constructive criticism, I think the homepage is an instant turn off. Compare this to something like https://stripe.com/ which clearly shows the features.
I think screenshots are important and they are all packed into a tiny low resolution image.
Also the yellow I know is traditionally good for conversions but here it takes your attention away from the features, as well as the link you're supposed to click to sign up.
Great work though on cold calling, that stuff is tough!
Thanks. Love the feedback. I've got some data from user tests to guide me for some of the elements, but not overall. The homepage needs design work and the value proposition is very weak.
5 comments
[ 3.6 ms ] story [ 23.8 ms ] threadAlso, briefly looking at the sign up page, the call to action is a indistinguishable text link - if it were a button I am sure the conversion would be higher!
Counter-intuitively, user testing data doesn't support the CTA as a button.
Thanks for the feedback.
I think screenshots are important and they are all packed into a tiny low resolution image.
Also the yellow I know is traditionally good for conversions but here it takes your attention away from the features, as well as the link you're supposed to click to sign up.
Great work though on cold calling, that stuff is tough!