Why did Evernote's e-mail look like a scam?

Yesterday evening I received the email from Evernote mentioning what had befallen them and urging me to reset my password, as a precaution on their end.

First off, the e-mail started off with "Dear Evernote user,". Why would they address me as "Evernote user" if they already have my e-mail and therefore my username, I've always gotten such emails from big companies addressing me by whichever value I had to set "Real Name". Or at least with my username!

Second of all, every link on that e-mail pointed to this strange URL, "http://links.evernote.mkt5371.com/ctt?kn=4&ms=NTcwNzMxMwS2&r=MzMwNjIzODAxNDMS1&b=0&j=Njc1NzUzOTES1&mt=1&rt=0" to which Gmail's Mail Scanner responded to by prefixing every instance of said URL by "MailScanner has detected a possible fraud attempt from "links.evernote.mkt5371.com" claiming to be evernote.com." (screenshot here: http://imgur.com/4oXR8Lu )

But this morning I head to evernote.com and I get prompted to reset my password of course. But what the fuck is up with that e-mail?