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So many of these are really funny in retrospect. It's almost like Apple just did the opposite of a lot of this advice: compete on specs, become more open, license their products, rent generic PC store space.

On the other hand, in retrospect, some advice is really good. Buy a song, invest in gesture based and mobile tech, switch to Intel, build OSX only applications, LISTEN TO STEVE, change the logo/branding, and simplify the product line stand out as keys to Apple's success since then.

does anyone know how much the stock price was at this point?
In June 1997, about $3.60.
71. Become a graphic design company and dominate your niche the way Sun and Silicon Graphics do.

Er, that worked out great for those two.