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I tried this out on android and it was a really engaging experience. An auto-play feature with timing effects could make it better but then having the need for controls could be a setback.
Right. One way or the highway. A relatively refreshing feeling. I think the ability to tap anywhere on the screen helps too, there's no way to eff up.
Auto-play wouldn't engage the viewer. Tapping does. A call to action ("keep tapping!") isn't so exciting if you take away the action ;)
We went user controlled because we wanted people to be able to guide their own experience. We watched a bunch of people use the app and noticed people went a very different speeds.

It turned out that we show so little at a time that people went through the deck in two ways: very slowly or very quickly. We couldn't have allowed both to do that with an auto-play or video function.

When I went through it I tapped as fast as if I'm playing a video game, although not because I'm a fast reader, more because there are so few words on the screen. I don't think there's a good way to solve this, or that you need to.
Awesome, tried it on iOS and it really is a nice experience. Given the investment craze on mobile this would help to show you're really thinking about the problem from a mobile perspective.
I'm the creator of the Meet CopThis intro app. AMA!

Kidding. Thanks for the votes, downloads and words of encouragement. It is greatly appreciated.

Ed

Edit: I guess AMA if you want to. :)

This is terrific, and definitely a compelling way to intro an idea, business, concept, etc. on a mobile device. The tapping interaction is great, and the language and image-progression (incremental text width; changing exposures; etc.) feels natural and polished.

I could imagine a market for a solution that helps build these mobile-ready "decks." Of course, the creator has to conceive and execute with a native mobile experience in mind (not convert their existing deck), but a technology layer that aids in the creation (either just the implementation, or with best-practices to boot) would be terrific.

Ideally, one could find a similar experience without downloading an entire standalone app, but I suppose you'll take what you can get. I'd just love to be able to tell a new contact: "Check out CopThis.com/go and click through to learn all about the project right from your phone!" Heck, I'd even be thrilled to use: Mobile-Decks.com/CopThis

Thanks for the feedback. It's something we have considered but decided against it for launch. Eventually we imagine the phone will be where we do 95% of our communication with non-enterprise users. We need to build a platform that lets us communicate with all of them quickly and easily. Mobile web will definitely be part of that!