Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products (sciencedaily.com) 12 points by whacked_new 18y ago ↗ HN
[–] whacked_new 18y ago ↗ Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."see http://en.wikipedia.org/wiki/Bouba/kiki_effect [–] dood 18y ago ↗ You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]
[–] dood 18y ago ↗ You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]
[–] qvtqht 18y ago ↗ I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...
[–] robg 18y ago ↗ Problem with correlation vs. causation -"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"That company in Mountain View had a tough time overcoming their negative sounding name.Sorry, your brand is what you make it.
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[ 2.5 ms ] story [ 17.6 ms ] threadsee http://en.wikipedia.org/wiki/Bouba/kiki_effect
"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"
That company in Mountain View had a tough time overcoming their negative sounding name.
Sorry, your brand is what you make it.