Will Ubuntu for phones and tablets open a new market for software development?

I was thinking for the past few days regarding http://www.ubuntu.com/devices/phone/app-ecosystem

All of it sounds so fascinating that the way I can write applications on Ubuntu, I will be able to do the same for my mobile devices. No hassle of learning a new language and a platform you are already aware of.

This made me think of a few questions:

- Will this really be the case?

- Will it open a new market for application development just like Android did?

- How long will it take to stabilize in the current ecosystem?

- Will Ubuntu be able to make a position in the market considering the raging Android never stepping down at any point of time? Or will Ubuntu just remain as a hipster OS for mobile devices?