Its because of the way they phrased the title. It made you look for a quick answer, which they didn't give up front, and the article seemed texty. So...
In summary, research shows that the eye follows an F-shape on your website, and that's the sort of thing you should optimize for if you want to grab eyeballs quickly.
The real question to ask's oneself is why even bother attempting to 'capture' users. The real users you should be pursuing are the ones that are seeking the solution your site/product/$gadget offers and those are the ones willing to put in the time to resolve it. I want a loyal clientbase, not those ready to abandon their attention & my service at the next corner.
I'm not entirely against capturing as many users as feasible, but having 'been around the block', I'm of the understanding that they're the sort that'll inevitably abandon your service either way leaving you with a vapid userbase that's a distraction from your core users/clients. Quality > quantity applies. I too admit that if I can net 100x the amount of users inevitably a larger % might stick around, vs. netting 1/10th the userbase and still losing roughly the same amount to attrition.
Note: I didn't actually read the article as the site didn't capture my attention.
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[ 3.8 ms ] story [ 26.3 ms ] threadIn summary, research shows that the eye follows an F-shape on your website, and that's the sort of thing you should optimize for if you want to grab eyeballs quickly.
I'm not entirely against capturing as many users as feasible, but having 'been around the block', I'm of the understanding that they're the sort that'll inevitably abandon your service either way leaving you with a vapid userbase that's a distraction from your core users/clients. Quality > quantity applies. I too admit that if I can net 100x the amount of users inevitably a larger % might stick around, vs. netting 1/10th the userbase and still losing roughly the same amount to attrition.
Note: I didn't actually read the article as the site didn't capture my attention.