Product Pricing: More Art than Science (blogs.wsj.com)

This is great - a #mustread.

Fantastic read --very practical advice for startups, especially in the saas category.

A must read !! Impressive !!

"If you decide to raise the price, you can grandfather in all of your existing customers, and if you decide to lower it, you can give them all the new price."

Not doing this is one of the biggest mistakes companies can make re: pricing.