This isn't surprising at all. It's the power of brand. People trust Google, and most I suspect don't know what Bing is.
In comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.
For example, a group of schoolboys are split into 2 random groups. There's a bit of handwavey explanation about the split. One group is called "under estimators" and the other group is called "over estimators". The groups quickly develop loyalty.
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[ 3.8 ms ] story [ 18.5 ms ] threadIn comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.
(https://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by...)
For example, a group of schoolboys are split into 2 random groups. There's a bit of handwavey explanation about the split. One group is called "under estimators" and the other group is called "over estimators". The groups quickly develop loyalty.
It's changed my behaviour.
In other words, people chose Google's results, even when they were labelled "Bing".