Ask HN: Has any SaaS company successfully used a 'name your price' pricing plan?
As much as fixed pricing plans make sense, has any company successfully used a pricing option similar to how insurance companies and travel sites use "name your price" features?
My initial thought is that it may lead to many customers with a $1 payment, but some may pay derive more value, therefore paying above your fixed pricing tiers.
Thoughts?
6 comments
[ 0.20 ms ] story [ 22.2 ms ] threadIf it's "this is a great marketing strategy" well, um, maybe but hopefully you have better ways getting your customers to hear of you.
If it's "this would be a fair way of matching value provided to cost", well, um, maybe but I think you're still better off naming a few different price points to cover your intended customer segments.
If it's "I don't know what this is worth, you decide", well, no, just no. Man up, make a decision and name a fair price. You don't get to cop out of making the hard decisions if you want to have any hope of making money. Also, if you don't know what the service is worth then I strongly suspect your customers won't either and perhaps you don't have a viable business.
In the examples in description, insurance and travel, there is a demand seeking a supply and the supplier gets to choose if the price is right to fill their void.
Good thought on the band's album donations.