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They of course have the right to do it. But it shows a lack of class and integrity on Facebook's part.

Which should shock nobody who's been paying attention.

And if Facebook allowed it, people could see it as ignorance or money-grubbiness on their part.
I was going to argue that it makes sense to limit ads to classy advertisements as to not dilute their brand. But then I remembered the ads I normally see and laughed at that point.
I guess the same lack of class shown by every print media in existance. And all the broadcast ones too. They are all platforms for their owners' views. Why should FB be different? Why is it less classy when they behave like everyone else? Point to one 'classy' media outlet.
Are you kidding me?

New York Times, NPR even Fox News, will host dissenting opinions. And pretty much every media outlet will allow their competitors to run advertising.

I guess its my provincialism showing. Midwest papers won't even accept advertising from folks they don't like.

And 'host dissenting opinions' is funny. As long as they can make them appear silly or wrong, sure.

If Google Adwords allowed images, I doubt they'd let advertisers use 960px-tall face shots of Larry and Sergey to promote their political angle. It's just not classy advertising, in addition to being confusing to users.
Google owns a large display-ad network.
> Facebook rejects ad that uses Zuckerberg's photo to further its goals, without Zuck's consent.

FTFY. They'd do it even if Candy Crush used his photo. This is not newsworthy.

FB is happy to sell ads that use President Obama's photo without his consent.