Show HN: I learned to code to launch my new startup (uncover.com)

178 points by spencerfry ↗ HN
Please check it out. I spent all of 2012 learning to code to launch what would eventually become Uncover. I'm super excited to announce that we're finally live.

Here's a blog post I wrote on how we got there and a little story behind the startup: http://spencerfry.com/introducing-uncover

145 comments

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Here's my blog post on our launch: http://spencerfry.com/introducing-uncover
Congrats for launching! Smart idea and certainly solves an existing problem.

Would love to read more about your pathway towards the launch, e.g. how your coding came along, etc.

Me too! I am currently learning to code to (re)launch my startup!

But I am on the struggle, "is this worthy", full of doubts stage. I hope I can learn a thing or two from you...

It gets better with time. I'd really recommend getting something out there as soon as possible, so you can breathe a sigh of relief.
Similar to BetterWorks? http://www.crunchbase.com/company/betterworks

I remember Paige Craig was working on something similar. There was a business there but then when they scaled up sales it didn't seem like the model worked (not enough demand). Maybe there's something different here or will be executed on better?

Either way, it looks nice and it's awesome you learned to code to start your startup! I'm only in the beginning stages of learning to code, but it's already helping me interact with the developers and designers I'm working with. It's hard to juggle learning with working.

Thanks for the support. We're trying to solve a similar problem as BetterWorks was, but with a completely different approach. If you're unfamiliar with BetterWorks, you can read more about them here: http://www.crunchbase.com/company/betterworks
Interesting. Along the vein of similarity to other services, your approach looks kind of similar to AnyPerk. From what I can sort of gather, you are going the approach of providing on demand perks, for individual recognition, and not an ongoing perk? Is that an accurate assessment?
Well, AnyPerk and similar services are discount based. From our what we believe section: "Discounts aren't effective. There's a difference between "here's a discount" and offering something special."

With Uncover, you can provide both ongoing perks as well as individual recognition. We call those two products "Benefits" and "Rewards".

Where do you talk about the 'I learned to code' part? I don't see any mention of it on your site or your blog...
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Great job! Looking back, you'll see that learning to code was one of the best decisions you made.

One minor thing - it took me about 7-10 seconds to understand what your product is. I should be able to understand within 2 seconds. You should put in big letters towards the top: "Employee Recognition Program" or something a little more sales-y.

That's good feedback. Definitely continuing to improve the message.
By the way, great URL. I'm sure you paid a pretty penny for it:)
I actually bought it back in 2006-7. I was working on a local reviews site for a few months before working on Carbonmade, which was my last startup before Uncover.
You made carbonmade? I still have a portfolio on there (http://dangayle.carbonmade.com/). The pricing was too steep for me to pay for the full service though.

RE: url Even in 2006-2007 that domain wouldn't have been cheap. Kudos for sitting on it that long without getting ants in your pants.

Yeah. I was one of the co-founders/CEO for ~4 1/2 years or so. My other co-founders have since moved the company from NYC to Chicago. They're two awesome guys and doing great things.
Since most people scan left-to-right you'd probably be better putting your main headline and signup box on the left and the 'reasons' on the right. Even better would be to make the headline and strapline standalone, because at the moment the hierarchy when the user scans implies they are just relevant to that signup box, not the whole site. Great idea.
Left to right would definitely help!
I agree, at first I thought it was a service that taught you how to roll sushi. It wasn't until I read other bits of information spread out on your page that I started to figure it out.
hehe, i also thought that about the sushi...
awesome job! Although can someone else start a company that teaches you how to make sushi...
Haha. Maybe if you come by our office I'll set something up. :)
I thought it was a coffee delivery service. I must have seen a different slide first. Heh.
I got it pretty quick, but it never hurts to test, test, test!
Definitely. Now that we're seeing some traffic. Time to start some 'ol A/B tests.
I'd have to agree as well. The animation introducing "Reason #8" caught my eye (which is cool), but becoming accustomed to that messaging telling me what a company does, had me thinking this was a "learn to roll sushi" service. Took me a while to shake that as I started scanning through the rest.
This is very cool and a problem worth solving. Rypple is first the startup I heard of that focused on making employees feel good rather than simply tracking them but it only handed out compliments. This seems like the next logical step - to give perks that are tailored towards each person.
Thanks a lot. I'm familiar with Rypple, but I haven't used it to be honest. We're definitely working on something similar, but with a slightly different approach.

We have a feature called Rewards that allow employers to reward employees for going the extra mile. With that feature you can reward one or more employees and tailor the gift and message to them.

That sounds awesome too. One thing you might want to experiment with is the opposite of Rewards - randomly timing perks so that they're unassociated with performance. This approach is shown to work on everything from mice to casino gamblers, otherwise a predictable pattern of wins just become the new normal.
Love this service/idea, because i think (at least here in sweden) employee benefits lacks precisely this, cheap but qualitative benefits (which are not only discounts), like a great cup of coffee or a month of Spotify. Great job!
Thank you! That's part of what we believe: "Discounts aren't effective. There's a difference between 'here's a discount' and offering something special."
That's an awesome domain name! Did you acquire it for this project, or did you already have it?
Thanks! I actually bought it all the way back in 2006-7 for another project I launched. It was a small local review site I was working on for a few months before beginning to work on Carbonmade.
Kudos. Since this is a work related site it might be a good idea to use Linken Oauth.
Interesting idea. We'll look into that. Thanks.
I really like the idea for this company. Seems cools.

In the true spirit of "Show HN" though, how about sharing some code?

You got it wrong: you should be providing feedback
True spirit?
The site and service look absolutely great, nice work.

One thing that caught my attention and raised a red flag though was the $5 per employee mention on the how it works page. Why not state that upfront elsewhere, maybe even having a pricing page?

Thanks, tannerc! We're going to put up a Pricing page. We wanted to release as quickly as possible, so a few pages didn't make the marketing site: Pricing, About, FAQ, Customer Stories, etc. They'll be there shortly, though.
Neat Idea. Intrigued with motivating employees with recognition tailored specifically to them.
Thank you. We have a Rewards feature where you can send a gift and a personal message to one or more employees for going the extra mile.
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Great App! I can't figure out how to Zoom in/out or enlarge the map view. I often map 60-100 mile routes so the ability to zoom in to see the roads selected.
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What were the coding steps you took? as too what did you learn first and etc.
Nice job! Did you learn to code on both the front and back end?
Any non-startup or non-online clients?
We'd love to work with non-startups and non-online clients. I think that'll be a big part of our market as we continue to grow. During our beta it was only online startups. We only launched publicly within the past hour.
Very nice work!

Could you maybe test switching the left and right part of the above the fold part?

When I visited I started reading something about Sushi making and assumed you were teaching sushi classes.

Hah. You bring up a good point. We'll definitely do some A/B testing as we begin to have more visitors to our website. As we only went live an hour ago, we didn't accumulate enough homepage data to begin testing our assumptions.
you've just went live and already have testimonials?
The OP probably referred to the site presenting the app, rather than the app itself.
Correct. We've been in beta for about four weeks. Only went public about two hours ago.
You are certainly serving as my inspiration. I am a IT-Business Strategy guy learning Scala and Play. I realized I don't enjoy functional programming - but like you, I have a product in mind and want to see it shipped :)
As everyone's said, site and idea look great!

suggestion - I'm not sure if you have this as a feature (I'd suspect you do) -- but allowing employees to vote on their perks would be great. Like if when company HR managers (or who ever sets team budgets) set the budget, they could go to your site, input that data, and know how many "points" (essentially dollars) worth of perks they can afford. Then employees could log on, and vote for which perks they like the most, and that's how the company could decide their perks plans

Thank you. I really appreciate it.

That's a very interesting idea. We've had some similar thoughts that I think we'll begin to start incorporating over the next few months. We want employees to have more involvement in the benefits, but at the same time make sure that the employer can customize Uncover for the type of culture they want to create. For example, we have some beta customers that have books clubs at their company and are now using Uncover to facilitate that.

right, so you can give ultimate approval/denial possibility to the HR teams, and you can even do something like separating HR-driven or Employee-driven perks (employee_group_points = total_points - hr_driven_perks)

That would fit in perfectly with the book club -- employees who want to fund something like that have two avenues -- get their club recognized by HR in the budget, or if interest is high enough they can get enough votes to put it in the employee perk budget.

My only concern with benefit programs like these is if I'm earning less income because the company is allocating money for benefits I may not need.
chances are that money wouldn't have been spent on your income, because of taxes (income tax, payroll tax). it would have been spent on something else that falls under the category of "nice things" but is tax-deductible.
We also only charge the employer for benefits the employees actually use.
Yes, this would be a complete turn-off for me.
This is not how Uncover works. The employer is only charged for the benefits the employee uses.
This is not how Uncover works. We specifically designed it to avoid this. The company is only charged for benefits that the employee uses. Therefore, if an employee doesn't care to use one or more benefits then the company is not charged for them.
That sounds even worse. The company is aware if I don't use a benefit, such as spyware from Spotify? Perhaps not if the same gifts are awarded to multiple people at the same time.
My personal concern when I looked at the site was it reminded me of a time when a boss gave me a gift card, and I was infuriated because I hadn't had a real raise or a proper employee review in years. It felt like a cheapshot.

I could see the program working in certain businesses, but managers need to be trained to use it correctly, especially in creative fields: http://www.ted.com/talks/dan_pink_on_motivation.html