Just how well will requiring two-factor auth for end-users go over for both gmail and especially google apps customers? I strongly believe in two-factor auth but what device do they think corporate users would want to act as the secondary auth?, their personal phones? Not likely. What ever happened to servicing the customer requirements... ie optional, not dictating?
If they actually do it, will enough customers jump ship to represent an opportunity for competitors large and small? Or will Google be willing/able to change to a more conservative course if too many people don't like the changes? Or do people have high enough trust in Google (or high enough switching costs) that they'll grouse about this at first but eventually get used to it, and actual reductions in the customer base will be small?
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[ 3.0 ms ] story [ 15.2 ms ] threadIf they actually do it, will enough customers jump ship to represent an opportunity for competitors large and small? Or will Google be willing/able to change to a more conservative course if too many people don't like the changes? Or do people have high enough trust in Google (or high enough switching costs) that they'll grouse about this at first but eventually get used to it, and actual reductions in the customer base will be small?