The first thing that went through my head was "It needs to be rate of hateful tweets against the baseline tweet volume of the county, not just overall rate"
To be fair, the publisher claims that "all tweets containing each 'hate word' were aggregated to the county level and normalized by the total twitter traffic in each county"
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[ 4.7 ms ] story [ 23.8 ms ] threadHeat maps like this aren't terribly useful...
This doesnt work at all without context.