On science crowdfunding (indysci.org)

I like the idea of full disclosure, but when pitching to the Internet crowd for donations, I think you need that "cool" idea to get people to read the details behind your project. I absolutely agree with being honest disclosure, but with all the things out there competing for attention, you need a quick picture or phrase to capture your audience's attention. It seems difficult to be 100% honest and still be interesting.