Google+ struggles to attract brands, some neglect to update (news.yahoo.com)

Rumors are that Google favors those with Google+ 'likes' so I'm surprised businesses are taking a chance of not using them more. The pro/con scenarios are in favor of having an active Google+ page, at least for large businesses and brands.

But personally, the more they try to trick or force me to create a G+ account, the more I avoid them.