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There's no such thing as bad publicity!

Wrong.

That article reminds me of a joke that Gerald Ratner -a CEO of a, then successful, British jewellery company- made as a speech at a private function:

We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, "because it's total crap."

At the time, the guests laughed. But almost immediately, the press got hold of it and the general public seemed to be furious; so much so that the company nearly collapsed.

http://en.wikipedia.org/wiki/Gerald_Ratner

This is either a masterful troll by the TV participants, or strong mental illness. Maybe both.

I'm not interested in watching psycho meltdowns as entertainment.

Leave it to a self-proclaimed "SEO and marketing" expert to pick an easy target. Who has this much time to write this kind of article? Someone without actual work to do.