Ask HN: Would someone pay for managing their FB/Twitter feed?
Customer Research: We are planning to launch a service for managing the FB and twitter account for users. With preset goals we will find most relevant content from around the world and post it on your FB and Twitter to keep your users engaged.
Yes similar to Social media Management companies- but we intend to offer this service to SMEs and starups who are busy finding their next customer.
Price bands - 10$ per week (X posts on FB& Twitter) 25$ per week (2X posts on FB& Twitter- with 1 blog post every month)
Would someone pay for this?
27 comments
[ 3.6 ms ] story [ 67.1 ms ] threadIn the meantime, make hay while the sun shines, I suppose.
Not much to do in the meantime otherwise.
They seemed to have a pretty manual system already up and running and were working on automating a lot of the churn, not sure how well that would translate to English markets, but I'd bet some companies would pay for it to save themselves hiring 'that social media guy/gal'.
If, by some magic you've concocted, it works extremely well, I have no doubt you'd have many customers at even higher price points.
And, if it's not automated, I don't see you bringing any new value to already established business spheres.
Also, Social Media Management companies now do far more for the money paid, most powerful part not being news feed management, but entire online ads campaign handling.
Is there time for introspection? Will it be clever? Relevant to my friends?
Someone will pay for this, but it's going to cost a lot more to deliver a quality product (unless you've got some very special software). There's a whole industry on Madison Avenue that specializes in doing exactly this.
I think the reverse startup would sell much better. Instead of advertising to the public, act as a spamfilter for the public. Its about the same tech, but a different customer base.
I think $10 week might be pushing it, but I'd spend $10 a month for a social media spamfilter that just passes important stuff on to me. May as well aggregate twitter and FB and G+ and all that into one "relevant" feed for me.
For example I want to know if someone important to me dies, gets married, publishes a new book, major life change or illness, that's pretty much it. I don't want to hear about idiotic memes, cat pix, bible verses, political spam, sports, bragging about vacations, pop culture (perhaps with certain exceptions).
For about six months I tried to track/log what I got out of facebook vs what it cost. Its fairly expensive, roughly between a prime time TV show addiction and a daily soap opera addiction. I didn't get very much out of it, and nothing that improved my life long term, but it was extremely expensive, like 20-30 hours invested per "important" thing. I'd pay for a decent filter. G+ had a better rate of return and higher actual information flow rate, although it depends what you're looking for...
I think you could automate this pretty well. How hard is it to rub posts up against every version of the bible and tag anything that matches 95+ %? How hard is it to rub all the picture up against some stock cat photos and tag 95%+ match as "cat photo". Ditto some other pointless stuff, like any post with sports teams, players, and some random digits is spam. Anything that looks/smells like a news story from any source on news.google.com, tag it I already read it. Here's a OPML of all the RSS feeds I read, you can assume I read everything in that feed, anyone reposting the news I already heard about, just squelch it so I don't have to see the same thing 10 times. Filter all that garbage. On the other hand "I'm getting married next March" well OK pass that one along to me, its probably actually important.
I lived a long time without social media, and "missed posts" already have elaborate social procedures around them, so false positive filtering is probably a (edited: smaller) problem than false negative filtering of spam.
If no one has started selling this as a product, I'm not sure why (maybe the platforms would be furious at the advertising blocking nature of it?).
What happens when two people on social media collide who both use an "agent" or "assistant" service like this is probably a big problem. Two "imposters" trying to carry on like they're both the real deal.
Anyways, how is this different from the companies that offer up blog posts ala [boilerplate + a mild dose of something special]? (Something which always end up being of little or no value?)
(To turn the idea on its head, I'd love for someone to "find most relevant content from around the world" that I am interested in and filter it to me.)