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What is this? The only thing that changed was the title. I think you just wasted $12 bucks on a domain and peoples time.
I think it makes a snarky point.

And the domain could be reused.

I can only recreate seeing it. I can't actually recreate the style with my own content, can I (or did I miss something?)
I think it's a response to the ScrollKit guy who showed how easy it was to avoid NYT's 100ish hours of development to recreate the Snow Fall story presentation in an hour or so... by reusing all the Snow Fall content (text, images, video) and presumably the layout/design also without their permission.

From what I can tell, this person is saying "Why stop there? Why not copy all their content plus rip off the code?! I can do that with a single click and save you even the hour you'd take using ScrollKit."

Show HN: Recreate Mondrian with just a black, red, yellow, and blue magic markers.
This breaks the back button, which is really annoying. It also slow, buggy, and throws countless errors in the console.
For other interested HNers who visit the comments before clicking on links, what you're missing by not visiting this site is: a) a bootstrap splash page which asks for a title b) a HTML/CSS/JS dump of the NYT snowfall article [1] with the title header substituted out with the text you entered from part (a), and 451 console errors about broken interactive bits.

[1] http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunne...