Conflicting monetization goals How do you cope?

I'm currently the CTO and co-founder of a mobile app startup and we're having early internal conflicts about how to monetize. I personally don't think that should be our goal at this point but my co-founders are set on trying to make money ASAP. I don't feel the app is "ready" to be paid for. I think building a great product is the most important goal at this point. Since we are not externally funded there is a sense of urgency to try to recoup some costs sooner rather than later. Has anyone been through this ... how did it end up for you?