I'm putting together a simple web app that profiles artists. I'm curious which is better for search engines - having the artist at the beginning of the domain or after?
If you want to build strong domain authority and have the artist profiles take advantage of the positive metrics & ranking ability of the domain then use: domain.com/artist (the sub-domains do not always inherit all of the positive metrics and ranking ability of domain.com)
domain.com/artist for seo and easier handling. If you are allowing user generated content and logins, than go for artist.domain.com because it is the only way to isolate cookies.
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[ 2.8 ms ] story [ 38.3 ms ] thread(not artist.domain.com, not domain.com/artist)
keyword ('artist') within the name part (www.name.com) <= 15 characters for the main part, no - or _ in the name part
Giving people directories vs. their own subdomains is much easier/simpler to manage.