I wouldn't expect that to work well in the long-run, since Ghost (http://tryghost.org/features.html) has the same features (Markdown + minimalistic design), and it's open source.
And that's not counting the fact that Medium itself is free.
I'm not targeting users who are capable of hosting their own blog, let alone caring about whether it's open source or free.
There are still people who are astounded by the simple possibility of putting their own content on the web.
At first glance the blogs look very attractive - I really like the design. Do you have plans to increase the level of personalisation over time, or are you trying to keep the look relatively homogenous?
Looks nice. Despite the naysayers, I like your service better most blogging platforms. One thing that kills me about medium.com is that I don't have analytics. Does your service offer something like number of page views, time on page, bounce rate, etc?
Do you support comments? The whole props/kudos/like trend is replacing meaningful interaction between users and creators. It's so much easier to click a thumbs-up icon than it is to formulate a clear opinion and articulate your thoughts, but the end result when you take the time to do so is so much more fulfilling for both parties.
"You can sign up for free and try out Postagon for 3 days — no credit card required.
To launch your blog to the public, simply activate your membership."
Why only 3 days of tryout if it's not even public?
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[ 2.5 ms ] story [ 56.2 ms ] threadAnd that's not counting the fact that Medium itself is free.
I do agree that the Login and Express Signup buttons feel "off", but that's just a few lines of CSS to fix.
When you've got the time and money, I'd also encourage you to work with a copywriter to set your tone a bit better.
Overall, I give you thumbs up.
Why only 3 days of tryout if it's not even public?