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This is a great idea. Simple yet effective. However, why did you choose not to source the trailers from, say, IMDB or Rottentomatoes but instead pull from youtube?

Disclaimer: I haven't tried the extension, just like the idea

Rotten Tomatoes required an API key, which meant I'd probably need to build some intermediate service. (I of course wouldn't want to include the API key in the Chrome extension.) I didn't want the extra overhead for that. I looked at other services that did have an API without authentication (like Trailer Addict), but their player required Flash, and lacked a bunch of content (like for TV shows).

YouTube has a better player interface, is more likely to contain obscure content (e.g., from old movies, or relatively unknown TV series), and had a super low barrier to entry, so I went with that.

I remembered poking at IMDB awhile back and that there wasn't an API, but I just found http://stackoverflow.com/questions/1966503/does-imdb-provide.... It seems that endpoint will give me the IMDB movie ID, which you need to show the trailer, so I may end up switching to this.