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It says on their site the regular price is $2.99 and "now for a limited time" $0.99. I wonder if it was $2.99 during most of those 700k sales, netting them nearly $1.5M after Apple's cut.
They're started selling a lot at $0.99 so I would guess probably at least 70% of the total sales but still that is a great achievement having launched 2 months ago.
Nice money for a month. Game looks interesting, too.

Is it better marketing or better quality, for an app without obvious universal appeal like this? Guess I'm wondering how the average user discovers apps...

The game is actually pretty fun, it's definitely the only game I tend to play at least once a day. It has a good combination of being easy to pick up but still somewhat difficult. Games are also quick, perfect when you're on a bus or taxi and need something to do.
I discovered this game about 3 weeks ago when my boss said, "hey check out this new game." I played it for about 5 minutes. I bought it later on that night.
I discovered it while sitting at a Ruby User Group. The guy next to me was playing it, it looked cool, I asked what it was and bought it straight away.

Yeah, the Ruby presentation wasn't too great.

Flight Control is a simple but great game! I'm only playing Flight Control and PocketGod when I'm have time for gaming on my IPhone.

As an IPhone game developer myself, I really appreciate their openess with their sales figure and that certainly is a motivating factor for us. I've also been collecting a list of sales numbers that other Iphone developers have released. Probably will write out a blog post with those resources when we launch our first game.

Will be interesting to see what PocketGod does.

Out of curiosity is there a "game" to the PocketGod app? Or is it just the island and you knock the tribal guy around a bit?

I have the flight control game and I must say that the developer did a great job on fit and finish. Gameplay is simple but fun and can get pretty hectic. Overall a good showing though.

PocketGod developers have been releasing updates frequently, adding additional islands and objects that you can throw at the tribal guys.

If you consider GTA a game, why not pocketgod?

This game is awesome, I've purchased a bunch of more 'in-depth' iPhone games but I've had the most fun with this one. I would definitely suggest trying it out.
I think that the games that are successful on mobile devices are the ones that best understand the platform. A port of an existing PC/console game will invariably be difficult to use or have compromises. Games that are quick, easy to learn and utilise the platforms features are most likely to succeed.

Flight Control is an excellent example of this.