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Good article if you are concerned about emailing
Or if you're selling an email product and want to get your front page slot by throwing #prism into a headline.
We never communicated about this before. So sure, the context is key. But it was always included in our strategy.

Quite a few clients asked us questions about all this... Just hope it's useful to share our point of view.

It was a little tongue in cheek. By all means, if this prompts companies to be more transparent and they can use that as a marketing differentiator, more power to you.
who should be concerned about Prism?

If Mailjet was served a warrant for information in Canada, wouldn't they provide the relevant information?

Of course we would, but as stated in the post, the process is stricter (an independent Judge is needed...).
If you are sending email to people in the US, i'm sure they'd be able to interecpt the messages so it's a moot point. Most recipients are using one of the big mail providers like gmail or yahoo, which, if the reports are to be believed, are under the purview of PRISM.
Sadly, yes: nothing is perfect. It's the same problematic for personal email, if you choose to run your own server (or use any free alternative prism-break.org), your recipients will still be using the classic big providers. However, even if nothing is perfect, you can take the decision to try to make it right (and if everybody does the sames, it ends up working :) )