How to use a hackathon to make contacts within your target market (startupjuncture.com)

Piotr, how would this hackathon have panned out in case you wouldnt have won? (which was the case for the other 95% of the participants ;)) Or worded differently: would it have been worth it if you wouldnt have won?

good tip, but he makes winning a hackathon sound easy. I am sure it isn't for everyone :-)