Startup Weekend Employees win Seattle without disclosing connection

A team composed primarily of Startup Weekend employees won the event in Seattle (evidence below) without disclosing their connection to the SW organization. While SW isn't intended to be a contest, the event concludes with celebrity judges awarding prizes. I believe the employees should have, at a minimum, announced who they were. Anyone else see this?

The team Red Ride came in 1st place at the Seattle event. For full disclosure, I worked on a different team that I thought could win. When we learned that Red Ride bested us, I congratulated them, accepted a friendly defeat, and genuinely was thankful to be part of the event. Last weekend I learned that one of the group members worked for SW. Curious, I started digging and discovered that 4 of the 6 Red Ride team members currently work for SW. Am I off base this is dishonest?

Red Ride homepage with demo: http://redride.squarespace.com/

SW blog post: http://seattle.startupweekend.org/2013/06/10/startup-weekend-seattle-was-awesome-heres-a-recap/

Redfin blog entry: http://blog.redfin.com/blog/2013/06/the-culmination-of-seattle-startup-weekend.html

Team:

Mohammed A - High School Student

Dan Cromer - Software Engineer at SW

Ben Gilbert - Global Facilitator at SW (and also Microsoft PM)

Chet Kittleson - NW Regional Manager at Up Global

Gabe Pelegrin - (Previous) Intern at SW and now contractor

Demi Wetzel - Culture Manager at Up Global

Note: Up Global is a SW subsidiary