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Show HN: ulisesrmzroche.github.io | marketing page

1 points by ulisesrmzroche ↗ HN
http://ulisesrmzroche.github.io

Hi ya'll,

I just shipped the MVP of the marketing page for a web dev consulting business I'm trying to start up. Would greatly appreciate any/all feedback before I start work on v2. Thanks for your time!

8 comments

[ 1.1 ms ] story [ 28.2 ms ] thread
tehwebguy
What is your goal with this website?
ulisesrmzroche
It's supposed to catch leads. I'm trying to get people to click on the "Let's Talk" button and contact me to talk some more about their project.

Do you think I should make the promise more obvious? I was afraid I was not being specific enough.

tehwebguy
OK, I get that you want to generate leads. What I mean is what are you trying to express to the end user?

I get the idea that you built it with Ember and that you have some experience on the development side (because I'm a developer and viewed source), but the site doesn't seem to show off your capabilities.

ulisesrmzroche
I want to do code and marketing for local businesses, and coaching in project management. No hi-tech startups for now. The tech stack would be my advantage right now, I think, among all the other small web shops.

Problem is that I don't have a freelance portfolio, so most of my projects actually belong to other people. I put my angel list profile as a pseudo-resume.

ulisesrmzroche
Do ya'll think the serif font worked? The goal is to enhance readability for the body-copy. It's straying away from convention (non-serif), but I want to take advantage of the ligatures to get people to keep reading that body-copy.
adyus
Just a couple of thoughts.

If you're aiming for small, non-tech-savvy local businesses, I suggest shortening both the headline and the paragraphs. Say less, and address their pain points directly ("My web apps will save you money. Here's how.")

Also, small business owners will likely not know what Github, AngelList, coderwall and such mean. You need to provide cases studies (perhaps with screenshots) and explain what you did, and how it increased revenue or saved money for your employers.

Lastly, are you tracking clicks on the Call To Action? How many visits are coming from your surrounding area? How can you increase that number?

Good luck!

ulisesrmzroche
Thanks for the critique!

I launched v2 last night taking into consideration the feedback I got here.

I decided to aim for tech-savvy startups and web design shops instead. I'm catching more leads this way.

Next up, instead of the picture, I'm going to make an ember.js screencast explaining its convention over configuration design pattern and why this is going to be great for your business (see Ruby on Rails). I figured that will give keep the layout, and provide more value right off the bat, hopefully getting people to read on.

What do you think?