Vatican offers 'time off purgatory' to followers of Pope Francis tweets (guardian.co.uk)

Lunacy 2.0

Next, follow the pope to get time off your loved ones purgatory. Indulgences for everyone!

2,000 year old organization with 1.2 billion members incorporates social media into its gamification strategy.

Talk about mainstream.

If I had read this in a science fiction novel few years back , I would've rolled my eyes.