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"Amy Sutherland, Exotic Animal Trainer, - "The central lesson I learned from exotic animal trainers is that I should reward behavior I like and ignore behavior I don't. After all, you don't get a sea lion to balance a ball on the end of its nose by nagging. The same goes for the American husband.""

This is all well and good for enforcing behaviours that a person could naturally fall into, but what if you wanted to someone to do something they had never done before?
I think the article section entitled "approximations" is what you are looking for.
This is generally accomplished by hiring.
The Billion Dollar Mind Trick: An Intro To Triggers

http://www.nirandfar.com/2012/04/billion-dollar-mind-trick.h...

https://news.ycombinator.com/item?id=3881370

  > This article skims the surface of habit formation
  > 
  > - HN commenter
The Power of Habit: Why We Do What We Do In Life and Business

http://www.amzn.com/1400069289

  > [using the habit loop] cycle to structure habits in your own life 
  > 
  > - HN commenter
Don't Shoot the Dog!: The New Art of Teaching and Training

http://www.amzn.com/1860542387

  > a manual and a philosophy for solving the problems in your life caused by 
  > other's behavior, whether it is your husband, your children, your pets, or
  > your co-workers 
  > 
  > - Amazon reviewer
Where is the social justice crowd when there's real sexism afoot?