Need Advice - Raising Prices & Retargeting [First Cut Pro]

firstcutpro - google docs for video production (collaborative video review for video pros and their clients)<p>We built our product initially for video editors to help them easily collect, manage, and disseminate feedback for their rough cuts on video. The primary value props were to save a ton of time (ultimately $$) and to lessen the back and forth communication which caused frustration and stress.<p>Let's face it - pricing is a BTCH. We ultimately went with pricing tiers that were similar to product management/collaborative tools in other industries such as pivotal tracker, basecamp, invisionapp,etc...<p>Two of our main takeaways 1. Pricing seemed to be fine, but the plans were confusing and we ended up re-explaining ourselves every time we got on a demo. 2. Everyone tells us we are too cheap for their operation although individuals would use it in a heartbeat - for the company as a whole to even consider rolling it out, it would have to make a financial impact for the decision makers to even take notice.<p>What we are considering now (after a month long roadtrip out to LA talking to potential customers, industry experts, etc...)<p>INCREASE prices but simplify the plan structures. Instead of limits on # of projects, # of "credits" and # of collaborators, we are considering making the only limitation the # of active projects. (Think active projects = folders in gdocs and our credits as indiv. documents) We'd move towards $/user/month It's cleaner and simpler to explain but we’re worried it might price us out of the SMB market.<p>What are the potential pitfalls that could arise by changing price, retargeting, and entering the enterprise world not knowing too much about it? (beyond the long sales cycles)<p>Oh yeah! We think our ideal clients are large ad agencies that produce high budget ($1mill+) commercials and large production shops that pump out spots, episodes, and trailers.