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A lot of people in SF don't know they can use Safeway online for groceries:

https://shop.safeway.com/ecom/home

Thanks for the link, I didn't realize that Safeway offered a 1-hour delivery window. One note is that a $49 minimum order is required for delivery service and a $12.95 shipping fee on purchases under $150.

Google Shopping has no minimum order amount and for this 6-month trial period has no delivery fees. Though, their site eludes to a $5 delivery fee per store you order items from once the trial period ends.

Of course, Safeway offers delivery of perishable foods, while Google shopping does not.

I wonder if the same day delivery is just a way to get people in, but the real value is being able to shop at a bunch of local retailers from one place.
This was announced publicly back in March, if I recall correctly:

http://googlecommerce.blogspot.com/2013/03/calling-all-sf-ba...

I'm a fan. We use it several times a week.

We also use it several times a week. It's easier now with no delivery fee (will eventually be $5), but you order a case of root beer online and it's on your doorstep the next day. Simple.

I'm not sure how the economics will work out or how prices may change once it will reach scale.

I've been using this for a few months. It's super convenient for buying common items sold from places like Target and Staples.

If it wasn't free shipping I don't think I would use it over amazon prime though. There is no comparing the selection from Amazon to what is currently available from express shopping.

I notice that they added "* Some restrictions may apply" to the landing page -- do they ever state the restrictions anywhere?
I've used this service for a couple weeks now, and it is an astonishing time saver. Same day delivery opens up very a different way of thinking about things. I have a couple thoughts though:

1) I currently feel guilty because its so easy to just buy one thing at a time, and theres nothing stopping me from doing it, that I end up making micropurchases. I wish Google would either prevent this or say "Oh its fine we use all electric vehicles any way."

2) I'm curious what their pricing plan is going to be like. I've compared the service to instacart which has minimum delivery amounts to avoid delivery fees. Google Express looks to be going more along the lines of an Amazon Prime type membership, where one price gets you unlimited deliveries. I don't know if they'll end up with this though.

3) Groceries! I would love to be able to buy produce, dairy, etc from Google Express.

4) I wish the delivery windows could be tighter... Maybe it sounds picky but Instacart has very nice delivery windows compared to Google Express.

I currently feel guilty because its so easy to just buy one thing at a time, and theres nothing stopping me from doing it, that I end up making micropurchases.

Google can absorb some losses for now as they ramp up adding even more ads on search to subsidize this service (and others) but you know where this is heading. The math has to be there, either prices have to be sky-high or /and a delivery fee. See Kozmo, Webvan...

I've been doing the same thing with micropurchases. I have no hesitation in thinking "Oh, I could use one of those..." and having it show up later that night or the next day.

But, it looks like they are planning on charging a yearly/monthly whatever subscription fee, plus $4.99 per delivery per store. Whenever I order, I have my $4.99 (or $9.98 if it's from 2 stores) waived, and I'm currently on the 6 month free trial that claims to be waiving my subscription fee.

My behavior will definitely change if this is the structure they go with. I sure won't be paying $4.99 for each impulse buy I make.

Given the variations of already bagged produce, I'm not sure I'd go that route for it.. I'm pretty picky and usually go to get my own. I also find that some chain stores are better than others.
I have used it for a few weeks too. Google needs to fix the ordering interface to focus you on stores you already have purchases pending with. If I can save a buck at one store but that causes two-store delivery fees.... oh the headache.

I worry that Goog isn't getting valid data - the clear reason to run the trial - because the selection is low (compared to Prime) - and the multi-store fee is not active. They could bump the per-store fee up to $1 per store, and get more valid data.

My primary desire for same-day is groceries (milk and bananas) but I admit I live a 3 minute walk (literally) from a nice little Mexican grocery that has an in-house butcher, milk and most veg. It's good to get into the sunshine for a few minutes.

If only they worked with Fry's and Costco ...
Instacart works with Costco.
I've used it a couple of times but it still has some flaws. For instance, you can only buy things that are listed on the website. I decided to give it a shot to get a new PS3 game delivered. The item would be located no more than 3 feet away from other items listed, but Google would not pick it up for you.

In another case, I just wanted a new filtered water pitcher. It ended up taking three days to get something delivered because the item I had selected would be out of stock, and there was no way to select an alternative. Getting any product on day one would have outweighed any marginal price differences between selections.

Compare this to Instacart which gives a lot of freedom in what the shoppers pick up for you. That being said, when the service did work, it was a good experience.

Stores tend to keep the new PS3 games locked up these days, so the shopper would have to find an employee to get the item, and then probably ring it up as a separate purchase in the entertainment section in addition to the final checkout—and then might get extra guff for the already-purchased game and have to show the receipt.

I'm not sure what their general policy is, but, for a delivery service with a decent emphasis on speed, it makes sense to me to exclude items that could significantly slow down the shopper with extra employee interaction, especially since they'd probably only have one video game order per trip, tops.

Been using it for a couple of weeks for deliveries to my Palo Alto based office. Orders made by 11am generally arrive before 2pm.

Interestingly, it has not impacted my Amazon Prime purchases.

I can already envision it: Google self-driving cars making deliveries.
Just curious, how do you actually see this? Maybe:

A self-driving car pulls up and double-parks in front of your building. It texts you to come outside and gives a four-digit pin. You go to the car, type the pin in, and a small door opens with your package sitting there. I guess the car has some weird conveyor system for moving packages into the pickup area.

Is this what you are thinking? I'm not sure how well double-parking by a self-driving car would work (delivery people do it, but they also can use their judgement). The conveyor system also seems like it would create problems.

Is this what you are thinking?

I'm thinking murtali just didn't think that far.

Something like that is actually a great idea. My thought was more along the lines of economics of same day delivery. It's incredibly expensive at the moment for a number of factors one of them being employee costs but also inefficiencies in volume and demand for the service. Self driving cars I figure solve some of these issues.
Oh sweet, we finally get the matternet.
We have services in Beijing that provide same day or next day deliveries. My wife uses them a lot to great effect.
Have been using http://ebay.com/now from the last few months and it delivers stuff within 40minutes.

They offer the same set of retailers which Google has to offer. Why wait a day when you can get it within 1hr?

How was Google Reader not part of Google's business, but being a delivery service is?
Because there's more money to be made in a delivery service
There's money to be made cleaning toilets, too, but that doesn't mean it's a very good fit for Google.
So now they can add your "physical consumption" behavior to your online behavior profile.

(Obviously that information will not be withheld from the NSA.)