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Ask HN: What books should I read re marketing for my website?

1 points by aurelius83 ↗ HN
My team and I have been working on a MVP for a web game. We are almost done with product development and now we are moving on to the next phase. I was wondering if there were any books that are highly recommended or is a must read for me that contains practical and applicable advice for marketing and not just high-level theory.

6 comments

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cdvonstinkpot
The Guerilla Marketing series are all good- by Jay Levinson. As is the oldie but goodie 'Permission Marketing' by Seth Godin.
aurelius83
Which would you consider a higher priority?
cdvonstinkpot
Sorry for the delayed reply- I'd say the Seth Godin one.
mindcrime
I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include:

The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

Positioning - Al Ries & Jack Trout

Repositioning - Jack Trout (with Steve Rivkin)

Differentiate or Die - Jack Trout (with Steve Rivkin)

The Ultimate Marketing Plan - Dan S. Kennedy

The Ultimate Sales Machine - Chet Holmes

All Marketers Are Liars - Seth Godin

The Purple Cow - Seth Godin

krmmalik
1. Positioning by Al Trout 2. Lean Startup by Eric Ries

PS - I help startups with marketing so if you need any advice let me know.

Contact details and bio on my website (see my profile)

superconductor
Weird. I've read almost every book listed so far, and I wouldn't recommend any of them for what you're looking to do.

Most, if not all of these books are strategic. You want tactical. Get a book like "Attention! This Book Will Make You Money" and try out some stuff there.

And good luck on the app!