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High time smartphones are used in healthcare and other such social ventures. This can become a one-stop solution for Blood and maybe even Plasma requirement, which is a huge problem in many developing countries.
The service is first of its kind in India. Hoping to scale up quite soon! :)
Real problem. Interesting solution. Something we really need, given the criticality of the problem
Personally, I have experienced situations where my friends and acquaintances had immediate requirements for blood, and Bloodline, I feel is the one stop shot for it now.

These guys have indeed tried solving a critical problem in developing countries. Keep up the good work!

May the Force be with you all!

I think it would be prudent to reword this quite a bit.

"We match people who need blood with those willing to give it."

Indeed. It took me a moment to figure out and then verify that the concept is centered on donating blood. There are certainly several clues about it, but it seems like (just intuitively) the site would increase its chances of signups if the purpose were stated upfront and clearly.
Excellent initiative and loved the concept. I really hope this picks up, we can do something similar for organ donors as well.
Great initiative. Just that the UX should be something a 12 year old or a 70 year old should be able to use. The target audience is only restricted by the need for blood.
This is an interesting application. We too are working on some such social initiatives. Is there any way we could get in contact?
Please drop us a mail at contact@bloodlinelabs.com