This is OK because it's for business so yay freedom.
...admittedly I'm having a hard time seeing how this squares with EU data protection laws but I'm sure the UK will pursue an opt-out in the name of free markets. I'm not kidding, sadly.
I'm not sure they can release a video showing a named person walking around, and this thing collecting information about that person's likes, and to then claim that it's not personally identifiable.
How so? The MAC address is unique for each device and makes it much more easy to identify an individual.
Anyway, I did not consent for this data to be collected when I walk down the City to go to or come back from work.
However, given the recent events with PRISM I doubt our concerns will be adequately addressed...
MAC address number of device needs to be mapped to the name of the person whose contract includes the device. I'm not sure how an advertising company would go about doing that.
MAC address is stored apparently so device movement tracking past other bins & in and out of shops can happen. As suggested in the article some qualities of the owner of the device could be inferred.
Possibly irrelevant comment: I bought a pay as you go mobile broadband dongle in a UK computer shop recently as I wanted to access internet from a location with no wifi. Paid cash (as it happened, I tend to for smallish transactions) and topped the device up in a newsagents' shop with top-up card that came in the box, again cash. I didn't realise we could still do that. I've since topped up by cash machine so there is an audit trail now.
These break not only EU law but the UK Data Protection Act. They also break a couple of laws as the data capture is non consensual. When Google did this they were investigated and condemned by privacy related groups.
I had forgotten the UK has its own data protection act, thanks for the reminder. I hope you're right, these represent everything I didn't like about the plethora of security cameras in London (part of why I no longer enjoyed living there) and multiply it by 3.
I work in the advertising industry and can say with confidence that for most companies the value of this sort of data is far outweighed by the negative backlash. Look for example at the way retailers initially flirted with in-store tracking and now are abandoning that technology. That fact coupled with the likely legislative reaction leads me to think that this practice won't last long.
What concerns me most is the prospect of governments doing this sort of snooping. It will probably begin with a justification that the data are valuable for managing traffic patterns and for urban planning (or other seemingly harmless purposes). But then ultimately it will be used by the government for other purposes.
It might actually be a good thing if in the short term a few companies abuse the technology to the point that the public wakes up to the amount of information broadcast by their wireless devices. Perhaps it will motivate the industry to add more security as a default setting (iCloud VPN anyone?).
> What concerns me most is the prospect of governments doing this sort of snooping. It will probably begin with a justification that the data are valuable for managing traffic patterns and for urban planning (or other seemingly harmless purposes)
Can't just the government ask very nicely to TelCos for this kind of data?
Sure the NSA can do that. But this kind of monitoring is accessible enough that even the smallest agencies and local governments can enjoy the same powers to abuse our privacy.
It's evolutionary. If the industry keeps trying, and nobody complains too much about this particular implementation, then the advertising industry can continue pushing the boundaries. In-store tracking is too much for now, but if bin tracking turns out ok, then bin tracking can help justify in-store tracking later.
This is an industry-wide version of what Facebook has been excellent at doing alone.
Its quite fascinating that many are not aware of how much data their phones are revealing. In this regard this is a rather interesting and technical presentation on how to exploit such data and going a step further.
"Terrorism, Tracking, Privacy And Human Interactions. Daniel Cuthbert and Glenn Wilkinson, SensePost at 4CON 2012 in London."
Doesn't the same thing happen in the US? Didn't At&t just announce a new (opt out) privacy policy?
- program one "External marketing & analytics reports" - ..."for example, we might provide reports to retailers about the number of wireless devices in or near their store locations by time of day and day of week, together with the device users' collective information like ages and gender."
- program two "relevant advertising including wireless location characteristics" - "we're currently creating a new 'wireless location characteristic' that will help us use local geography as a factor in delivering ads. location characteristics are types of locations - like 'movie theaters. people who live in a particular geographic area might appear to be very interested in movies, thanks to collective information that shows wireless devices from that area are often located in the vicinity of movie theaters."
I don't know anything about the internals of 802.11, so these are just random thoughts:
- Could the spec be modified (or maybe it already has such a mechanism?) to allow APs to broadcast themselves every 1-2 seconds, and remove this device polling mechanism?
- Instead of device polling constantly, could devices simply sniff the entire flow for frames containing a src/dst MAC address of any known APs (i.e. APs the user has selected to auto-connect to)? And only perform the polling when the user is in the AP selection screen?
- Another 'hack': since we're mostly talking smartphones which all have GPS now, could devices be set to only poll for APs if they're in an area they know a recognized AP is in? Probably battery life concerns though.
I read somewhere recently about companies buying up this MAC address data from individual shops and using it as an additional profiling source. If you walk into a store and end up purchasing something, then your MAC would be linked to any payment details. At which point, the profiling company would know who you are, and where you go.
I started writing a small proof-of-concept android app to randomise the WIFI MAC to make it more difficult to track a phone and its owner. The android API doesn't support changing the MAC, so it requires a rooted phone.
It's made tricky by being unable to change the MAC whilst the WIFI is enabled, and re-enabling the WIFI resets the MAC back to the hardware one. Also by my total inexperience with android apps and java.
Is it possible to perform constant MAC address cycling on an Android phone?
This is a business doing this and it may not last long due to privacy laws, but I wouldn't be surprised if exceptions were make for the UK government to use these to track its citizens.
20 comments
[ 0.24 ms ] story [ 61.5 ms ] thread...admittedly I'm having a hard time seeing how this squares with EU data protection laws but I'm sure the UK will pursue an opt-out in the name of free markets. I'm not kidding, sadly.
Also, that video...WTF.
MAC address is stored apparently so device movement tracking past other bins & in and out of shops can happen. As suggested in the article some qualities of the owner of the device could be inferred.
Possibly irrelevant comment: I bought a pay as you go mobile broadband dongle in a UK computer shop recently as I wanted to access internet from a location with no wifi. Paid cash (as it happened, I tend to for smallish transactions) and topped the device up in a newsagents' shop with top-up card that came in the box, again cash. I didn't realise we could still do that. I've since topped up by cash machine so there is an audit trail now.
Expect this not to last long at all.
What concerns me most is the prospect of governments doing this sort of snooping. It will probably begin with a justification that the data are valuable for managing traffic patterns and for urban planning (or other seemingly harmless purposes). But then ultimately it will be used by the government for other purposes.
It might actually be a good thing if in the short term a few companies abuse the technology to the point that the public wakes up to the amount of information broadcast by their wireless devices. Perhaps it will motivate the industry to add more security as a default setting (iCloud VPN anyone?).
Can't just the government ask very nicely to TelCos for this kind of data?
This is an industry-wide version of what Facebook has been excellent at doing alone.
"Terrorism, Tracking, Privacy And Human Interactions. Daniel Cuthbert and Glenn Wilkinson, SensePost at 4CON 2012 in London."
http://www.youtube.com/watch?v=Vsn7_4qUdwk
Found a short summary attempt here. http://www.securityg33k.com/blog/?p=629
- Could the spec be modified (or maybe it already has such a mechanism?) to allow APs to broadcast themselves every 1-2 seconds, and remove this device polling mechanism?
- Instead of device polling constantly, could devices simply sniff the entire flow for frames containing a src/dst MAC address of any known APs (i.e. APs the user has selected to auto-connect to)? And only perform the polling when the user is in the AP selection screen?
- Another 'hack': since we're mostly talking smartphones which all have GPS now, could devices be set to only poll for APs if they're in an area they know a recognized AP is in? Probably battery life concerns though.
https://news.ycombinator.com/item?id=6194832 (wired.co.uk)
In addition, here are some other sources for the same story:
https://news.ycombinator.com/item?id=6181893 (qz.com)
https://news.ycombinator.com/item?id=6183485 (qz.com)
https://news.ycombinator.com/item?id=6184423 (theatlanticcities.com)
https://news.ycombinator.com/item?id=6187750 (vice.com)
I started writing a small proof-of-concept android app to randomise the WIFI MAC to make it more difficult to track a phone and its owner. The android API doesn't support changing the MAC, so it requires a rooted phone.
Mostly working code can be found at: https://github.com/d5ve/RandoMAC
It's made tricky by being unable to change the MAC whilst the WIFI is enabled, and re-enabling the WIFI resets the MAC back to the hardware one. Also by my total inexperience with android apps and java.
This is a business doing this and it may not last long due to privacy laws, but I wouldn't be surprised if exceptions were make for the UK government to use these to track its citizens.