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Ask HN: How to approach enterprise prospects [COLD]

5 points by taylorhou ↗ HN
anyone have any advice on approaching enterprise-level prospects relatively cold? - I'm in SF/LA for the next month and have an opportunity to do live demos with big agencies here, however, I have no "ins" to these firms. Especially the executive producers/account managers who aren't necessarily the most active in networking and tech but who ultimately are the decision makers.

In short, my startup (firstcutpro.com) built a collaborative video review tool for video professionals. Think pivotal tracker for video production.

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taylorhou
hmmm so I've been looking into this more and more. I came across this post by steve blank and thought i'd add it to this discussion - http://steveblank.com/2013/08/12/how-to-get-meetings-with-pe...

essentially he states how he now filters his meeting requests to the ones where its a two way conversation versus just the "I'd like to grab coffee and pick your brain".

good stuff. I will definitely use this.