It's pretty clear he's a young new designer. The design is nice and minimal, but demonstrates an unawareness of common issues.
First, a flat photo icon could get lost on top of a photo background. His example only works because he showed them on a solid black background.
Next, black as a major theme has always been less instinctively friendly than white. You'll notice websites are predominantly white and Apple also moving towards white.
Finally, he's using some extremely small type in key elements like the clock. That simply won't work for a lot of users with poor eyesight.
I would really love to live in an app eco-system where these design rules were applied and followed by everyone who designs.
Unfortunately, for this minimalist approach to be consistent, all of the app icons on iOS would have to be designed in that very peculiar way. Naturally, this design starts to lose it's posh once you have several icons breaking the mold.
Seeing as we have hundreds of thousands of apps on iOS, ensuring this consistency would be nearly impossible and thus the home screens shown in this presentation are the most ideal state that would hardly resemble an active users screen. Unless a user only used apple designed applications, I cannot see this design enduring the ecosystem for too long. Really some of the ideas though - great work :)
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[ 4.0 ms ] story [ 19.0 ms ] threadFirst, a flat photo icon could get lost on top of a photo background. His example only works because he showed them on a solid black background.
Next, black as a major theme has always been less instinctively friendly than white. You'll notice websites are predominantly white and Apple also moving towards white.
Finally, he's using some extremely small type in key elements like the clock. That simply won't work for a lot of users with poor eyesight.
Unfortunately, for this minimalist approach to be consistent, all of the app icons on iOS would have to be designed in that very peculiar way. Naturally, this design starts to lose it's posh once you have several icons breaking the mold.
Seeing as we have hundreds of thousands of apps on iOS, ensuring this consistency would be nearly impossible and thus the home screens shown in this presentation are the most ideal state that would hardly resemble an active users screen. Unless a user only used apple designed applications, I cannot see this design enduring the ecosystem for too long. Really some of the ideas though - great work :)