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It really does provide a much better way to find and share the best places. Whenever I go to a restaurant, I don't think "Oh this place deserves 4.2 stars" - I think "this is my favorite places for pizza!". myfab5 does a really good job of streamlining a user's thinking process
I'm not sure, once they go into monitization they might end up just like yelp.. not showing the good stuff because the businesses did not pay the ever increasing fees.

[quote] “Small businesses don’t want to pay for an ad from Yelp or deals on Foursquare or Groupon,” says Seirafi-Pour. “They have deals already. What they want is a better way to distribute them." [/quote]

I do not see this statement as a 'we will not extort the businesses once our system is rolling'

Full disclosure: I dislike yelp, and feel it's an extortion service. Once the delivery end is kicking, i foresee a class action lawsuit for slander.

The entire infrastructure is designed to create value for consumers AND businesses. Consumers can't bash businesses on myfab5 (rightfully or non-rightfully) like they do on Yelp. Also, how would myfab5 extort a small business owner if there is no negative content to take down?