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Quote: "To test out this theory, a team of psychologists ..."

... performed a study that's neither scientific nor falsifiable, that tests a nebulous idea so vague that different people would have a difficult time agreeing on what the idea is, and that will be completely forgotten six months from now.

Even though such studies aren't science, they produce a huge amount of article copy, and that's the point. But worse, a large percentage of psychology's content is simply made up:

Link: http://news.sciencemag.org/people-events/2012/11/final-repor...

Quote: "In their exhaustive final report about the fraud affair that rocked social psychology last year, three investigative panels today collectively find fault with the field itself. They paint an image of a "sloppy" research culture in which some scientists don't understand the essentials of statistics, journal-selected article reviewers encourage researchers to leave unwelcome data out of their papers, and even the most prestigious journals print results that are obviously too good to be true."