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it's not Android 5.0 but 4.4. I am curious what functions are still left before we don't need anything new. Also how does Chrome/Android work together now? Somehow I am expecting a surprise.
Product placement, or just failure to think of deserts starting with 'K'?
On more than one occasion, I heard an Android engineer mutter the term "Key Lime Pie" when (usually on a jovial manner) referring to a future Android version. Who knows? Maybe KLP got old before it came to be.
The Key Lime Pie name was pretty public. I assume JB 4.2 or 4.3 was intended to be KLP, but when Google decided to stick with the JB name, reusing KLP for Android 4.3 or 4.4 would cause too much confusion.

Microsoft skipped "DirectX 4" for the similar reasons:

  after DirectX 3 was released, Microsoft began developing versions 4 and 5 at the same
  time. Version 4 was to be a shorter-term release with small features, whereas version 5 
  would be a more substantial release. The lack of interest from game developers in the 
  features stated for DirectX 4 resulted in it being shelved, and the corpus of documents 
  that already distinguished the two new versions resulted in Microsoft choosing to not 
  re-use version 4 to describe features intended for version 5.
https://en.wikipedia.org/wiki/DirectX#History
Hmmmm, really nice product placement, and the Google Play credit inside the chocolate bars are a nice touch.

Is it me or ... they are actually targeting children/teenagers ? Clever move.

"It's our goal with Android KitKat to make an amazing Android experience available for everybody."

"It's our goal with iOS 7 to make an amazing iOS experience available for everybody."

"It's our goal with Windows Phone 8 to make an amazing Windows Phone experience available for everybody."

"I'm just a junior copywriter in NYC, and I have no idea what the engineers are actually working on at Mountain View, so I'm going to write something that sounds generic enough that it could apply to any advance in the OS, but still sounds exciting to anyone scrolling through this page."
Apparently naming rights to future Android versions are for sale? Lindt, M&M, Necco, Oreo...
4.4 and not 5.0? I bet the 'major' change will be renaming the stock browser to 'chrome'
I hope not. Chrome for Android is definitely not ready. The performance is really bad compared to the stock browser.
Does anyone know if Kit Kat will be coming on the Google Nexus 4 smartphone I just ordered a few days ago? I'm not familiar at all with Google's records with allowing older phones to upgrade to newer versions of Android. Thanks.
The Nexus phones are specifically designed to be developer test devices, and even old phones such as the Galaxy Nexus are still capable of running the most recent version. I wouldn't be worried at all. :-)

From what I understand, the only reason a Nexus phone would not get an Android update is if the hardware is no longer capable.

Key Lime Pie would have been better. I don't have a problem with the name or Nestle getting on board, though if 4.4 turns out to be horrible they're going to regret the tie-in. I just think sticking to dessert names rather than brand names is better.

Side note: This guy [0] owes us a video!!

[0] http://bit.ly/xGxKfy

Edit: Didn't want anything to melt.

Desert names sound too hot. They should stick with dessert names.
What the hell - so there won't be Android 5 this year, when there are already 2 years since the Android 4.0 release? If they miss the spring deadline, too, and keep 5.0 for next fall, Android's (really major) versions would be upgraded as slowly as Microsoft's Windows.

Plus, Android is turning 5 years old this fall. Meh.

Starting a counter for headlines containing "break". (already counting around 4 from google news)
Isn't KitKat a trademark of Nestlé?