Why you can't just be a CEO for any ol' start-up (tomtancredi.com)

For people to read the longer-explaination, please read my post... http://www.tomtancredi.com/2013/09/03/the-heart-and-soul-of-a-company/ For the shorter explanation, it's this basic concept. 1.) The CEO personifies the ethos of the company. If you're Daniel Day Louis, I'm sure you can represent the values of Apple as much as Taco Bell for the short-term, but this is a lifetime role. 2.) Management's main duty is to create an atmosphere of reliability - not creativity, cleverness, or innovation. Those things come from after creating a stable environment for your creatives. You can argue that start-ups are inherently unstable, and that high-growth is unstable, but management is how you keep the rocket together as it goes into lift-off. 3.) Only the creator can create the vision of the company. That's my one acknowledgement to Steve Jobs in a career where I preferred Microsoft over Apple almost in every category.

Anyway, that's my sense of the world. What do you think?