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>Only a specific type of product or business or piece of content will go viral—it not only has to be worth spreading, it has to provoke a desire in people to spread it.

How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something.

I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone refer a friend when they probably don't even know anyone with a need for your product/service?

I would disagree. The general principles for growth hacking always apply--far better than traditional marketing techniques do anyway. Growth hacking is, at its core, the art of building marketing into the product itself and then pulling in the initial customers/clients to kickstart that process.

But to go to your point PG has a funny line about cofounders. If you can't get a cofounder for your startup your idea will never blow up--because you couldn't even get one other person to agree to work on it with you for free

Attn marketers:

stop using the word hacking, you utterly useless parasites.

love, an actual programmer.

ps. stop using hackernews to post your self aggrandizing idiotic garbage too.

I read that as "Growth hacking your way to virility" so imagine my surprise.