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plainOldText
No offense, but it looks like shit! The letters are too thin and don't have beautiful proportions.
packetslave
Ever notice how, when someone starts a sentence with "no offense, but...", the very next thing they say/write tends to be really offensive?
crazypyro
I call it the "No offense, but fuck you."
untog
Get rid of the 3D depth effect they've put on the letters, and it looks fine.
Gigablah
I don't understand why they added the bevel, it looks like WordArt :(
ekianjo
Yeah, it looks pretty bad. I guess it's just a matter of time unless everyone gets used to it. I think they should spend more time on their services than their branding, however. Playing with a logo is great, but in terms of value it's close to zero.
JEVLON
I avoid literally everything that is owned by Yahoo. This is almost entirely due to how they present themselves. A bad logo is evidence of a company that does not care about their products or services. They are finally making steps to improve their image.
kordless
> A bad logo is evidence of a company that does not care about their products or services.

So all bad logos indicate lack of interest by companies for the things they are selling? Maybe we can trade stock on that premise!

JEVLON
Caring != stock value.
mrslx
Wow, they are really trying very hard to come up with silly gimmicks to stay top-of-mind, only way to sell ads these days.
Zaheer
The bevel only makes it look even more antiquated. At a moment like this you would think they would go for a 'fresher' look.
keypusher
I think it looks pretty bad, but this was the first time I visited a Yahoo site in years so I guess their plan is working.
cperciva
Out of the 30 days of logos, this one looks most similar to day 7 to me -- which according to Survata was the second most popular out of the 30: http://survata.com/blog/yahoo-showed-us-30-days-of-logos/
twodayslate
I wonder why they didn't pick the top choice. It looks better to me.
cperciva
Well, it isn't exactly the same -- the day 7 wasn't 3D and was a heavier typeface.

But in survata's tests day 7 and day 10 were very close together -- 45% and 47%, compared to 36% or lower for others -- so it would be entirely possible for yahoo to have tested all 30 and had those two rank oppositely.

cschmidt
It is a better shade of purple. The bevel is kind of gross, and I'm just left a bit disappointed. A missed opportunity to do something great.
brettcvz
The bevel bothers me as well, especially dark bevel on white background.
bloodorange
I just saw it as a new logo. I didn't notice the details (bevel, choice of colours, etc.) but my first impression when I saw the logo was "Nice!". Maybe it's mainly targeted at people like me who are not very discerning when it comes to visual content.
colmvp
The bevel is pretty ugly and unnecessary.
chatman
Yahoo's red logo back in 90s was their best ever. All this purple doesn't look good.
richardjordan
Anticlimax. The down side about a strategy like this is that it's very unlikely that you'll produce anything OTHER THAN an anticlimactic sense of meh.
aroman
Agreed. Though frankly for a company in Yahoo!'s straits, it seems like almost any press is good press.
ffk
For comparison, Google's logo also has a bevel and the first letter englarged extending below the baseline.
Rumudiez
I don't believe that it's enlarged, rather most lower curves aside from Os cross the baseline, especially capital letters, in most typefaces.
brickmort
you know what? i like it. for the past month or so i kept thinking "this is such a bad idea on yahoo's part..." but now that the new logo's here, i realized that it is, in fact, a good move. it's sleek, modern yet it still looks 'familiar'. kudos to the yahoo design/marketing team.
[dead] brickmort
you know what? i like it. for the past month or so i kept thinking "this is such a bad idea on yahoo's part..." but now that the new logo's here, i realized that it is, in fact, a good move. it's sleek, modern yet it still looks 'familiar'. kudos to the yahoo design/marketing team.
georgebonnr
I would think they would need more than anybody right now to broadcast a fresh and youthful design. This doesn't seem to be either. Odd...
kaplejon
This logo looks great in the "white on background" flavor, but I have to shake my head at its "purple with bevel" iteration. A win and a loss, in the same small reveal.
abdophoto
The bevel looks pretty bad. I really liked what they day 10 and day 1.
georgebonnr
If you watch the video the logo looks fantastic from 0:25 to about 0:33. And then everything goes to shit.
enraged_camel
Did Yahoo! need a new logo, or is this some kind of "look at us, we're re-inventing ourselves!" theater?
ritchiea
What exactly do you consider the purpose of a logo to be?
georgebonnr
And what is going on with the exclamation mark by the search bar when you visit this page? http://www.yahoo.com/dailylogo sigh...
twodayslate
Seems fun to me.
georgebonnr
Looks herky jerky and overwrought on my machine. Don't mind the idea, just seems exaggerated in the execution.
ZirconCode
Hey! it's that wibbly wobbly new fangled web 2.0 thingamajig I've heard about~
null_ptr
Well good for them for making the logo changing process fun to follow. A logo is after all only a small part of a company's success (compared to the actual value of its products), might as well have a light-hearted attitude about it.
kjjj333asf
Not sure why people are so bitter, but personally I think it looks good. In fact, I even like the bevel... adds a touch of nostalgia to the 1990's.
undoware
Terrible. This is so embarrassing. We're losing you, Marissa.
Nomlab
Wow, can't believe they took such a big step backwards. Purple w/ black shadow and bevel ... this must have been a decision by committee.