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Does anyone know if they'll be keeping the name or re-branding it as the parent product?
The article states that it will remain a separate product.
A social aggregation service I've had good luck with:

https://www.rebelmouse.com/

It can pull in feeds from any website, or from social APIs by linking in accounts. You can also manually post items. It creates a page with a Pinterest-like layout and drag-and-drop rearranging.