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What is this? I haven't found any explanation, not even the "Getting started" guide is clear.
Hi! Sorry about that. We're really excited about this launch, and I guess the Getting Started page is kind of self-absorbed. Techcrunch has a bit more background here: http://techcrunch.com/2013/09/17/tictail-releases-api-and-in...

I'm happy to answer any questions you might have, too :-)

Self-absorbed is putting it mildly. No-one outside your singleverse understands what you're even talking about.

Moreover, “A native app is a web app opened and used within the Tictail dashboard, creating a completely seamless transition between Tictail and your app.” So, a “native app” is not a native app at all but some made-up doohickey. As in other marketing mumbo jumbo, existing terms are bent beyond recognition to mean the exact opposite of what they meant before. Way to bring your contorted vision to the masses.

Not at all constructive feedback.
Right. I got angry over the loss of time trying to figure out whether this was something I might be interested in or not. I don't take kindly to people wasting my time like that.
This is great! Tictail is raising the bar when it comes to e-commerce, specially with their user experience. Keep at it guys! Cheers from a fellow e-commerce developer in Brazil :)
Sorry, but I find landing page confusing. It's not clear what the service is, does, or how can it help me.
brilliant idea. I work at an e-commmerce startup and we also took a similar approach where we have the store hosted as an API and a separate thin frontend. Does this offer webhooks for 3PL or OMS integrations