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God this is a piss-poor load of rubbish. Horseshit like "startup shirts are the new band shirts". who's your crack dealer? Definitely laced with chili powder.

A terribly hyperbolic article that misses the point of why syart-ups are popular with the kids, which is:

Post-GFc exonomic uncertainty. + Decline of the graduate job market + The Zuckerbeeg/Karp archetype / gold-rush mentality.