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dannowatts
that looks incredibly awkward to use.
benologist
Less awkward than the giant phones Samsung is making that the watch complements!
waitwhatwhoa
Most tech ads seem to be in "show, don't tell" mode, which is probably a good approach. I have to say, I like the tack they took, simply explaining up front the features of the watch.

If the watch weren't so ugly and taking your phone out of your pocket so easy, I might even entertain buying one.

smegel
I have a feeling when/if Apple make an iwatch, it will be first and foremost a really nice watch.
znowi
$300 is a little steep for this. One can probably buy a Nexus 5 for a bit more.
aray
I agree the price is a bit steep, but it's not (directly) something you can trade out like that. If you have a smartphone, you can't spend $300 on a nexus 5 and get a wearable device :)
huxley
$300 for a smartwatch might sound steep but this is actually just a $300 accessory for a recent Galaxy phone or phablet (so no good if you own a Nexus 5).
rooshdi
Looks uncomfortable. A smartring may be better suited for usability down the line.
abdophoto
Great commercial for a poor product.
hayksaakian
It's frustrating that with OLED screens, we still deal with an ugly rectangular block attached to a wrist.

Why can't I have a sleek, circular screen?

This is more like a phone trying to be a watch than a watch that is actually amazing in it's own right

twiceaday
I think you've just predicted the shape of the iWatch.
mlisbit
The idea of people walking around with cameras on their wrist makes me feel a little uneasy. Also this hinders the strap irreplaceable, in terms of customization. In terms of features, I'd replace a lot of them for a smaller form factor.